On July 19th, Khmerican went into partnership with its first artist client, Phanith Rama Sovann, of Long Beach, California. The agreement stipulated that the news agency, Khmerican, would lead a publicity campaign on Phanith’s endeavor with the Queen of the Universe Pageant where she will represent Cambodia. But after the initial phone called that Thursday afternoon, I knew that Khmerican could offer much more than just the occasional status update or tweet. That night I couldn’t fall asleep thinking of the possibilities of exploring the relationship even deeper.
With three pages of notes, I shot an email requesting a follow up phone chat. We reconvened Saturday afternoon during her break from leadership training in Washington, D.C. I proposed to let Khmerican function as her social media content manager and press officer.
This entailed a few things. First, we would be responsible for generating new content for her social media accounts, namely the Tumblr page and Twitter. Secondly, we would be in charge of providing consultancy and technical support with her fundraising campaign. Thirdly, all media inquiries would go through Khmerican. The objective is clear: maximize readership and achieve its fundraising goals.
Phanith is Khmerican’s first managed client. Its success will serve as a measuring stick for the company future expansion plans to include professional services like social media content management in its portfolio. We would offer these service to public figures, non-profits and corporate clients.
Website traffic since launch on 7/24: 3,124 page views, 27 countries
Press coverage: 4 total, all from Cambodian medias
Twitter: 41 followers
Photo: Sotheara Chhay